RALEIGH, N.C.–(BUSINESS WIRE)–Red Hat (NYSE: RHT – News), the world’s leading provider of open source solutions, today announced that their JBoss division which they acquired for $350 million dollars back in June, 2006, will undergo a complete rebranding of their product line. JBoss will be rebranded to JMoss. The move is expected to skyrocket sales and take the old JBoss product line to an undefeated presence in the middleware market.
“Having boss as your brand is one thing. I like being the boss, but having Moss be the cornerstone of your brand turns a great team into an unbeatable one,” said Matthew Szulik, CEO of Red Hat. “The executive team, being Massachusetts natives, are all behind such a move,” said Paul Cormier, Executive VP of Engineering, “One of our engineers, Bill Burke, came up with the idea while watching our local football team embarrass an overrated opponent over the weekend. I thought it fit, so I passed the idea along to Matthew.” When Sacha Labourey, CTO of the JMoss division, heard that the rebranding was inspired by Masschusett’s american football team he said, “Us Europeans realize that american football is the best sport in the world and that soccer is for girly men, so I’m 100% behind the rebranding.”
About Red Hat, Inc.
Red Hat, the world’s leading open source solutions provider, is headquartered in Raleigh, NC with over 50 satellite offices spanning the globe. CIOs have ranked Red Hat first for value in Enterprise Software for four consecutive years in the CIO Insight Magazine Vendor Value study. Red Hat provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with applications, management and Services Oriented Architecture (SOA) solutions, including the JMoss Enterprise Middleware Suite. Red Hat also offers support, training and consulting services to its customers worldwide. Learn more: http://www.redhat.com.
Edited 12/11: I can’t believe I have to say this, but a couple of people thought this entry was real. GUYS, its just for fun!